+101% Organic Traffic & +7% Conversion Rate
For a new B2C company with a limited marketing budget, creating an SEO-optimized website was crucial in finding low-cost, high-intent customers.
Slow page speeds, high bounce rates, and low keyword rankings were symptoms of On One Studio’s poorly designed site. I performed a comprehensive SEO audit to implement much needed architectural changes to improve the website’s performance.
Challenge
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing. Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
I came up with a human-centric SEO strategy to guide my approach. The web audit was designed to
address three critical issues:
Understanding the company’s core value proposition and drive:
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I
spoke with management on what constituted the company’s core drives. By understanding their
unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices:
The website needed to make sense to customers. From URL structure to homepage navigation, I
needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics:
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a
comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who
our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Solution
The solution I came up with was a comprehensive web audit with SEO best practices in mind, combined with a customer-first navigational strategy. The focus of my optimization efforts was:
● Page speed
● Image load time
● URL redirects
● URL structure
● Metadata
● Headers
● Alt text
● Duplicate content
● Site health
● Sitemaps and robots.txt file verification
● External link checks
Results
My SEO efforts drastically boosted the performance of the site. From increased user traffic to higher conversion rates, I gave the new company a much needed digital facelift.
Again, I have to stress the importance of understanding the company’s unique value proposition.
Without it, you’re just shooting blind. Because I understood what the company was trying to
accomplish, every header, piece of copy, and URL was aligned.
By the numbers, the effort:
● Increased new users by 68%
● Grew organic traffic by 101%
● Raised conversion rate to 7%
● Improved online revenue by 2,134%
